Buy consciously: the (positive) power of your souvenirs
When we travel, we bring home much more than photographs. We often want to capture a memory, an emotion, a piece of the culture we’ve discovered in a single object. But what do we choose to buy? And how can that small “travel trophy” truly impact the communities we visit?
Many souvenirs found in tourist markets are mass-produced, manufactured in large quantities, and imported from far away. They may cost little, but their impact is real: they contribute to cultural standardization, they don’t support local economies, and they fail to give value to traditional craftsmanship. On the contrary, when you choose handcrafted, authentic, and sustainable items, you’re doing much more:
- supporting local artisans and ancient techniques;
- strengthening circular and local economies;
- reducing the environmental footprint of transport and industrial production;
- bringing home something with a soul, not a disposable trinket.
This is the essence of authentic and responsible tourism, which we promote daily. When we travel consciously, we discover the truest Italy while helping protect its communities and traditions.
When Authenticity Becomes Sustainability
In our Sustainability Manifesto, Master Group commits to supporting local economies and choosing partners who follow ethical and environmentally friendly practices. Buying artisanal products is one of the most direct actions travelers can take to transform their experience into real benefits for the places they visit.
It’s not about “spending more”—it’s about choosing value. Here’s how to do it well:
- Choose authentic markets
- Ask for the story behind the object
- Prefer sustainable materials
- Understand the real price
- Buy from social enterprises
The Impact of Your Choices
Every conscious purchase helps improve the well-being of local communities:
- Local economy
- Cultural identity
- Environment
- Responsibility
For Master Group World, promoting sustainable tourism also means educating, travelers, selecting authentic partners e creating experiences that support and celebrate local communities.
Buying consciously is more than a simple gesture—it’s a statement: I believe in authentic beauty. And with every small object, we can truly make a difference.