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We promote Italy every day through travel experiences that resonate with markets and a global audience, as well as through cultural initiatives that convey its most authentic and contemporary identity. Our support for the show “Declined in the Feminine”, conceived and performed by Annalisa Insardà, at the Italian Cultural Institute, Società Dante Alighieri in Prague, fits within this vision.

The performance addresses, with rigor and sensitivity, themes of language, representation, and the role of words in shaping social reality, with a focus on the feminine declension in Italian. This is a project of strong cultural and social significance, capable of engaging an international audience and stimulating current reflection on identity, inclusion, and linguistic awareness, highlighting language as a tool for thought and human connection.

Based on Parole Femminine, “Declined in the Feminine” combines words, music, and voice in an essential and structured narrative. Alongside Annalisa Insardà, the music and voice of Vittoria Iannacone, and the voice-over of Roberto Cassiani, the story adds depth and rhythm to a story that centers on the cultural responsibility of language and its impact on contemporary society.

In our daily work, we operate in an international context where Italy is chosen not only as a destination but also as an expression of a complex cultural system encompassing history, language, values, and visions. For this reason, we believe tourism cannot be separated from a conscious cultural narrative: every travel experience is also an opportunity to engage with a country's identity and its deepest meanings.

Supporting high-quality cultural initiatives alongside promoting regions represents, for us, a natural extension of how we interpret the story of Italy abroad. Culture, language, and thought thus become an integral part of the experience, helping to build a coherent and authentic perception of Made in Italy.

Our commitment to projects like “Declined in the Feminine” reflects a corporate vision that integrates culture, social responsibility, and international positioning. Collaborating with cultural institutions such as the Società Dante Alighieri means actively contributing to the dissemination of an authoritative, contemporary image of Italy capable of engaging with the present.

Through this support, we reaffirm our approach to promoting Made in Italy: work that goes beyond travel, valuing language, thought, and Italian cultural identity as central elements of the experience and of conveying the country to the world.